Philips MoistureProtect Straightener

Preserve your hair’s natural hydration

Sensor technology protects the moisture balance of your hair. The sensor diagnoses your hair 30 times per second and adapts the temperature to preserve natural hydration. Up to 63% moisture preservation (measured after 1 stroke in 2013).

Prevents static for smooth, frizz free shiny hair

Charged negative ions eliminate static, condition the hair and smooth down the hair cuticles to intensify the hair’s shine and glossiness. The result is hair that is smooth, shiny and frizz-free.

Apply less pressure to hair to reduce the risk of breakage

The floating plates move to adjust the pressure on the hair. This protects the hair shaft from being damaged and reduces the possibility of hair breakage.